LAUNDRY DAY
On Saturday, October 25th, 2025, MMBC partnered with LAUNDRY DAY and their team to support the band’s Ann Arbor tour stop at The Blind Pig.
In the week leading up to the show, MMBC worked closely with R&R Digital, EP Entertainment, and Mixed Management to help amplify the event across the University of Michigan community. Our team coordinated with the band's management on approved creative assets, crafted a custom Ann Arbor–specific promotional graphic, and launched a full social media push across Instagram and TikTok to build momentum for the show.
Beyond digital promotion, MMBC executed physical marketing activations, including “Airing Out My Dirty Laundry” campaign, a campus-facing concept created to spark engagement and introduce students to LAUNDRY DAY’s playful, offbeat personality. In addition, our team supported logistics for a ride with “Boober Steve”, a UofM campus celebrity who provides pedicab rides, and filmed segments capturing genuine moments and a one-of-one freestyle with the band before their performance.
The show itself brought an electric crowd to The Blind Pig and marked one of MMBC’s standout artist collaborations of the semester. It was a unique opportunity to work directly with a nationally recognized indie-pop band while giving Michigan students an up-close live experience with a group that has cultivated a passionate Gen-Z fanbase.