On Saturday, April 19th, 2025, the Michigan Music Business Club (MMBC) hosted Good Neighbours for a free show in Ann Arbor.

MMBC worked closely with the band’s team to bring the entire event to life—from concept to execution. Together, we planned the show from the ground up, securing a venue, helping produce and oversee all production elements, and sourcing local talent and vendors to support the performance.

Our team also led the full marketing campaign, spanning social media and street-level promotion across campus to build excitement leading up to the event. In addition, MMBC collaborated with Good Neighbours on an exclusive limited-edition merch giveaway designed specifically for the Michigan show.

The night marked one of MMBC’s biggest activations of the year and a special opportunity to give students an intimate live experience with one of today’s rising artist duos—all completely free and open to the community.