In this fourth installment of Season 3, we sit down with Matt Young, President of Bravado — Universal Music Group’s global leader in music merchandising and brand management. With a powerhouse roster featuring artists like Olivia Rodrigo, Billie Eilish, Kid Cudi, Blink-182, Metallica, Social Distortion, and countless others, Bravado is shaping the culture of music beyond the stage. Matt takes us through his personal journey in the music industry, from his early days to leading the charge at one of the most influential merchandising companies in the world. We dive into how Bravado brings an artist’s vision to life through fashion, storytelling, and immersive fan experiences — helping artists forge deeper, more authentic connections with their audiences. From unforgettable tour drops to genre-defining brand collabs, this episode offers a behind-the-scenes look at the creativity, strategy, and heart behind successful merch campaigns. If you've ever bought a tour tee or lined up for a limited drop, this conversation will show you how that magic happens — and who makes it happen!